Friday evening, The "Mask Singer" TV program makes its entry on TF1. myReality.design creates for the occasion a Snapchat Lens and an Instagram AR effect for the fans.
Hidden under impressive animal disguises, celebrities sing in front of spectators and a jury. The perfect occasion to offer to the show’s fans, embodying their favorite characters thanks to the social medias. To discover by yourself or to share with friends.
TF1 -mask Singer uses originality for its show, by opposing 2 characters, each one only accessible on his own dedicated social platform. As a matter of fact, as the Team Panda can support its favorite animal on Snapchat, the Unicorn lovers, them, can do it on Instagram.